Expanding a client’s trademark to other territories presents a variety of considerations from cost to culture. Where and how to file is a simple question with a complex answer. London IP lawyer, Rosie Burbidge from Gunnercooke LLP will talk through the opportunities and risks associated with expanding clients' national trademarks internationally. Topics will include: 

• An introduction to WIPO, including its pros and cons

• Key questions to ask foreign counsel

• Clearance conundrums

• Global quirks 

• Technology and tools for managing global portfolios