
SHOPIFY v SHOPPI: What are the risks of a weak trade mark?
The EU General Court has upheld a finding of no likelihood of confusion between an EU trade mark for Shoppi (figurative, pictured) and the earlier EU word mark SHOPIFY, registered for identical/similar goods and services. The case (Case T-222/21, Shopify Inc.) raises some interesting issues, including regarding the impact of Brexit and the distinctiveness of the earlier mark. The dispute started when Shopify filed an invalidity action, which was successful. But the EUIPO Boar