
Can using a variant of your own name still be passing off?
Passing off in the jewellery world can be a challenge - particularly where first names are used in connection with a business. This claim was brought by Alyssa Smith Jewellery Limited, founded by Alyssa Smith, against Alisa Goodstone, who trades as Alyssa Jewellery Design. Ms Smith has operated a business since 2009, including via the websites www.alyssa-smith.com and (later) www.alyssasmith.co.uk as well as using the Twitter handle @AlyssaJewellery. She claimed goodwill in t