Ecommerce may be transformed by an EU decision about who is responsible for ads on Amazon by third-party sellers for infringing goods

This was the question that Mr Justice Michael Green wrestled with in his judgment in Lifestyle Equities CV & Anor v Amazon UK Services Ld & Ors [2021] EWHC 118 (Ch). The case involved trade mark infringement and passing off claims brought against Amazon regarding the sale of goods bearing the Beverly Hills Polo Club trade marks on amazon.com. The claimants are familiar faces in the English High Court. They own trade marks for Beverly Hills Polo Club in the UK but not in the U