How do you assess unfair advantage?
The High Court has upheld a UK IPO finding that the registration of a UK trade mark for RED DAWG should be refused under Section 5(3) of the Trade Marks Act, as it would take unfair advantage of the earlier mark RED BULL. The application to register RED DAWG was filed by Monster Energy Company, which appealed the UK IPO finding to the High Court. The Court’s judgment was published on 12 August 2022 and the case is Monster Energy Company v Red Bull GmbH [2022] EWHC 2155 (Ch) (