Neuroscience, consumer behavior, and trade mark law. A potentially powerful combination

Keyword advertising, polo confusion, social media marks & more

ASA rules that a post for Elf Bar on social media platform Discord offering a 5% discount was an advert and must not appear again.

A small accounting company (Global Infosys Ltd) was found to have infringed the trade mark of a rival as a result of a campaign.

UK court rejects a claim that football boots and other footwear bearing the Dream Pairs logo infringe Umbro’s double diamond trade mark